Read Time: 2 mins I am sat in Zizzi at the moment, watching life go by and enjoying my lunch. It is one of the rare, but massively enjoyable moments. The sun is shining, and all is right with the world. Well, mine at least. I am sat here watching a master at work too. This guy, one of the waiters, seems to undertand that he is doing more than just taking food orders. He is the main link, the main connection the customer will have to this restaurant today. He seems to know that the one thing he can't control is the food but that he can control everything else about the customer's dining expereince. [bulb]My top tip to restaurant owner: empower your waiting staff to make the dinning experience amazing[/bulb] When I worked as a waiter, I was a student. Like many of my colleagues, I was young and inexperienced with life. I just thought I needed to get the food order and clear the plates. Now I realise that a waiter is much more than that. They are responsible for the sales and marketing of the restaurant was well as customer services and account management. The guy I am watching at Zizzi's knows this. A family came in, and he spoke to the kids in a way that engaged them. As a parent, I can tell you - this would be bring me back time and time again! If my kids enjoy the experience, I will enjoy it. He made the mum laugh and the kids feel special. He is a pro. Whatever Zizzi is paying this guy, they should add more to keep him. There aren't that many waiters I can say that about if I am honest. He does stand out. I reckon that he must get higher tips too. There is no doubt in my mind that this guy has realised that making people's dining experience extraordinary has an impact on his financial bottom line. Great customer service always does. I'd love for my customer service guys to come and sit and watch this guy, they could learn a lot from him.